Abstract
The
era of digital media associated with phenomenom of Web 2.0 has
brought many changes. Emphasis on interactivity,
de-professionalization, cooperation and sharing open new
opportunities to express our own ideas and engage the journalistic
process. All this combined with the concept of „produsage.“ A
typical example of the new ideal of selfexpression with the potential
of profit is an online diary called blog. I focused on the issues of
fashion blogs. What is behind the success? And why are czech blogs on
the decline?
Key
Words
fashion
bloggers, Web 2.0, Instagram, new media, fashion magazines
Klíčová
studie
DUFFY,
Brooke Erin a Emily HUND. „Having it All“ on Social Media.
Enterpreneurial Feminity and Self-Branding Among Fashion Bloggers.
Social media + society. 2015, 1(1), 1-11.
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