Similar studies with negative results are increasing, there is an issue described as FOMO (fear of missing out) phobia, which is mainly caused by social networks. Their users spend almost all their time online for fear that they might miss something and they are not able to live their real life. Coca-Cola even built its campaign called "social media guard", which proposes to wear a special red collar through which the display is not visible, so people would get more aware of what is actually going around.Theresa Sauter´s study ‘What´s on your mind? Writing on Facebook as a tool for self-formation’ is outstanding in this area of science. She comes with an idea that behavior on Facebook and other social networks is not specific to the current generation, but only the result of the age-old desire to shape ourselves through writing, only using technology tools. Her study is based on the assumption that people do what they have always done, only in each epoch they use different way of doing so.
SAUTER, T. 'What's on your mind?' Writing on Facebook as a tool for self-formation. New Media&Society. 2013-07-08. [published online] Dostupné z: http://nms.sagepub.com/cgi/doi/10.1177/1461444813495160.
Autorka eseje: Petra Cvrkalová