era of digital media associated with phenomenom of Web 2.0 has
brought many changes. Emphasis on interactivity,
de-professionalization, cooperation and sharing open new
opportunities to express our own ideas and engage the journalistic
process. All this combined with the concept of „produsage.“ A
typical example of the new ideal of selfexpression with the potential
of profit is an online diary called blog. I focused on the issues of
fashion blogs. What is behind the success? And why are czech blogs on
bloggers, Web 2.0, Instagram, new media, fashion magazines
Brooke Erin a Emily HUND. „Having it All“ on Social Media.
Enterpreneurial Feminity and Self-Branding Among Fashion Bloggers.
Social media + society. 2015, 1(1), 1-11.