Abstract
This
article analyzes the impact of spreadable media content on changing
patterns of situated behaviours. Subject of the case study is a
recorded speech act performed by hockey coach Michal Jäger. He
intented to criticize the junior team's attitude and ethics in
relation to their hockey performances, however, his performance was
secretly recorded by one of the players (coincidentally by Jäger's
son) and published on videoserver YouTube.com in order to mock the
coach. After coach having resigned, news website iDnes.cz released an
article on the subject including the video itself. Medialization of
the case not only accelerated spreading the video content, but also
constituted critically oriented publics
BAYM,
Nancy K. a Danah BOYD. Socially Mediated Publicness: An
Introduction. Journal
of Broadcasting.
2012, vol. 56, issue 3, s. 320-329. DOI:
10.1080/08838151.2012.705200. Dostupné
z:http://www.tandfonline.com/doi/abs/10.1080/08838151.2012.705200
CARONIA,
L. a A. H. CARON. Constructing a Specific Culture: Young People's Use
of the Mobile Phone as a Social Performance. Convergence:
The International Journal of Research into New Media Technologies.
2004-06-01, vol. 10, issue 2, s. 28-61. DOI:
10.1177/135485650401000204. Dostupné
z: http://con.sagepub.com/cgi/doi/10.1177/135485650401000204
HC Klášterec nad Ohří-Juniorská
morálka. YouTube.com [online]. [cit. 2014-05-25]. Dostupné z:
https://www.youtube.com/watch?v=JH3ROz192P8
Publikoval: jan vavra
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